COLOUR HEALTH COLOUR HEALTHPaul Upfield
I would like to introduce a few new powders to our range.
This one has always intrigued me as it comes from a tree that is also grown in Australia as well as Madagascar, Africa & Arabia.
Have a read and see that it has so many great qualities to making it onto my health list for the future.
Baobab is the common name of the Adansonia genus of trees.
Baobab is the fruit of Africa’s ‘Tree of Life’. It is the only fruit in the world that dries naturally on the branch. Baking in the sun for 6 months, baobab’s green, prickly, velvet-like coating transforms into a smooth, brown, coconut-like shell. Inside its hard casing (we use a hammer to crack it open) is the dry white-ish pulp of the fruit which contains no moisture whatsoever. To produce our award-winning Baobab range, we simply harvest and sieve to produce a 100% natural and organic powder that is exceptionally nutrient-rich, with an equally impressive range of benefits.
Baobab powder is a rich source of vitamin C, which contributes to normal:
- Energy release
- Immune function
- Healthy, glowing skin
- It is also almost 50% fibre (two-thirds insoluble and one-third soluble, making it a powerful prebiotic) and contains more antioxidants than any other whole fruit.
As it is a natural source of these nutrients, it is more bioavailable than manufactured vitamin supplements, meaning our bodies can absorb the nutrients more easily, ensuring a greater uptake.
Amazingly, baobab has a natural shelf-life of 3 years so there are no additives or preservatives added to our products, just 100% pure baobab fruit pulp powder. It also has a delicious sweet and citrusy flavour – a bit like healthy sherbet!
Baobab is said to have 10 times the fibre of apples, six times the vitamin C of oranges, two times the antioxidants of acai berries, two times the calcium of milk, four times the potassium of bananas, and five times the magnesium of avocados.
Growing popularity of baobab supplements
With an exotic, tangy flavour described as a cross between grapefruit, pear and vanilla, the baobab fruit has been used for years in Africa. Changing consumer preferences, tastes and eating and purchasing habits, as well other factors affecting the industry including new market entrants and demographic changes may have a bearing on the global baobab powder market. Baobab powder has grown in popularity and is widely used in supplements, capsules and food products with many claiming it to be the latest superfood.
You can certainly see from the facts above that the Boabab powder will be one of the freshest powders on the market in the coming months.
Check out our link to Magnesium Benefits as well.
Yours in Health